By Om Malik
Mike McCue, the founder of Flipboard, loves the media. He loves reading, watching, and immersing himself in what other Silicon Valley types derisively think of as “content.” McCue, not surprisingly, has spent the past 15 years creating a way to better consume media digitally. He was at ground zero of the web revolution — he worked at Netscape, the first portal to a digital universe for most average people. A decade and a half ago, soon after Steve Jobs announced the iPad, McCue started Flipboard.
At its buzziest, it raised more than $200 million from venture capitalists such as Kleiner Perkins, Index Ventures, Insight Venture Partners, Rizvi Traverse, JPMorgan Chase, and Goldman Sachs. It managed to attract the best and brightest talent, especially designers. The startup came up with interesting designs and innovative concepts to display information on iPad and iPhone screens. It talked about using machine learning as a way to organize information. It wanted everyone to create their own magazines. It aimed to give traditional media a platform to recreate their products and make money from advertising.
As is often the case, the first mover is usually the one with the most arrows in its back. Flipboard has lost its buzz. It hasn’t gone away, and neither has McCue. Flipboard went through a reset, and McCue is now funding it with his own money alongside investment from his former backer, John Doerr. Along with running Flipboard, he has been quietly building something new — an app called Surf. I wondered aloud if this was Flipboard 2.0. “It’s a completely new product from Flipboard,” said McCue. “It’s as if I started Flipboard over again, knowing everything I know and learned.”